If you're on Twitter and are following, you'll notice that I tweet daily and can be prolific at times. If you don't monitor daily, it's easy to miss some posts; thus, I keep a journal of them here.

Tweets

To Kindle or not to Kindle? Using technology to spark interest in classic literature

I think it's great that technology is being used to spark interest in classic literature. 

 

Imagine the traffic that would ensue if Kindle provided an ereader app for laptops or netbooks.  They may not sell as much hardware, but perhaps they would sell more ebooks.

 

After doing a quick google search, I stumbled upon some software from Sony. Sony has released eBook Library Software for PCs and Macs.

 

3 Roles Digital Signage Can Play in Creating a Positive Customer Experience

For every positive experience digital signage can generate, there is a potential pitfall that only constant research and understanding can help avoid.

 

There is really only one goal for digital signage: enabling initiative, that is, the customer doing something with what he or she has just seen. Regardless of the engagement, a positive outcome is the only desired effect.

This articles reveals the three very general areas where digital signage can play a positive role in a customer’s experience within an environment, and the potential pitfall each encounters with poor planning and execution.

 

http://ow.ly/q1xB

Digital Signage Used in Different Applications For Maximum Results

Harley - Davidson is one of the few brands that understand the true importance of digital signage along with Foot Locker. 

 

It isn't that the technology involved is especially impressive, rather it's both brands use this medium to capture the shopper emotionally. 

 

Harley's idea is a simple one. It features profiles of local riders that are all about what it means to someone to ride a Harley. Foot locker does something similar, featuring the extraordinary stories of otherwise ordinary, local athletes. 

 

http://ow.ly/15PO03

RFID Integrated With Digital Signage - Is This the Next Step?

We know how successful digital signage is no matter if it is deployed indoors or outdoors. We also have come across RFID (Radio Frequency Identification) technology especially when the UPS man or woman makes a delivery, he scans the label and you sign, that is RFID. Now there is talk of RFID and digital signage integration.

 

This article takes look at RFID, its uses and its history.

 

 http://ow.ly/15POiD