This article reveals afew interesting items that print and TV ad researchers have discovered over the years. It also takes a look at using flashy creative elements and whether your message is getting through.
Strategy Institute has announced its next conference, “Building Your Digital Signage Business” which will take place Nov. 18-19 in Chicago.
“It’s important for us to come together and continue to encourage growth in the industry,” said Bryan Meszaros, director of strategy and development at OpenEye. “We need to have these opportunities to openly address industry challenges and discuss new forms of consumer engagement.”
This article takes a straightforward look at what people think the different components of a digital signage network should cost.
This post has a lot of graphs and charts.
Did you find an inspirational piece of webdesign, a cool illustration, or a neat webapp? Don’t keep it for yourself, share it with your friends! Luckily, inspiredmag.com points to the coolest tools for doing it.
http://bit.ly/1gVhbQ
Retailers have discovered another place to position their DOOH displays: at the checkout aisle. As customers line up to purchase items, the screens loop content segments that either inform or entertain them.
This article from the New York Times explains why a growing number of retailers - small and large - are positioning the flat panels near the register.
http://bit.ly/1mdEuq