New research performed by online search advertising company Chitika suggests mobile users are far less likely to click on ads than non-mobile Internet users. In fact, they’re about half as likely, the study shows based on a sample of 92 million impressions...

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If I'm in the cubicle camping out on the computer (which is usually the case), I'm more likely to click on ads.


But if I'm mobile and trying not to stay too tethered? Yeah, I can see not wanting to click on ads if I'm spending time with the wife and just doing a quick reference check on directions, how to stuff, etc.