Through Google Local, businesses can post hours of operation, reviews, photos, directions, phone numbers, brands carried, menus (if a restaurant), and even mobile coupons. The mobile coupon functionality was activated last month. As more and more people are searching for local information via their cellphones, the free coupon service is a great way for businesses to foster engagement with consumers. The strategic initiative supports Google's efforts to extend its online supremacy to the mobile Web.
 

The company is attempting to expand its reach across the mobile web through a 2D barcode program for local businesses. Google is distributing 2D barcode window stickers to over 100,000 of the country's most popular local businesses. Through Google's Favorite Places program, business owners will receive stickers sporting Google's logo, a scannable barcode and a message reading "we're a favorite place on Google."
 

When a consumer scans one of Google's 2D tags, he will be directed to that business' "places page" as listed on Google's Local Business Center (akin to what he would see when searching for the business online). While information like a restaurant's hours of operation and phone number prove redundant when standing in front of the business itself, the ability to quickly access customer reviews and mobile coupons is very useful.

Could be an interesting way to incorporate into a digital signage strategy...

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