Inwindow Outdoor has launched an interactive storefront window campaign to promote CWs new drama, Vampire Diaries.

The Storescape campaign utilizes three Inwindow properties in Los Angeles and New York City and features a range of incredible interactive technologies to engage the pedestrian, including augmented reality and Bluetooth.

Created in partnership with OMG, deployment partner Helios Interactive Technologies, and augmented reality provider Total Immersion, the CW Storescape campaign will run for four weeks.