Harley - Davidson is one of the few brands that understand the true importance of digital signage along with Foot Locker.
It isn't that the technology involved is especially impressive, rather it's both brands use this medium to capture the shopper emotionally.
Harley's idea is a simple one. It features profiles of local riders that are all about what it means to someone to ride a Harley. Foot locker does something similar, featuring the extraordinary stories of otherwise ordinary, local athletes.